Powerful Traffic Generation Tips for the Next Generation of Affiliate Marketers
Once upon a time on the web, any traffic was good traffic. If you got a lot of traffic, you could make money somehow – by selling products, selling advertising, or selling impressions. With big traffic, you were riding high. You were the proud owner of some very valuable Internet real estate. Back in the old days, even if you didn’t get a lot of traffic, you could reasonably expect one-half to one percent of your visitors to do SOMETHING when they got to your site. They’d either buy something, click on a banner,
sign up for your opt-in list, or click on an advertiser’s link. But those glory days are gone. The last couple of years have shown that any old traffic is not only worthless, it can cost you money. There’s nothing like racking up bandwidth charges month after month without seeing a single affiliate commission check. It’s sad but true: in theory, your web site could have a phenomenally high Google page rank, be one of Alexa’s top sites, get half a million visitors a month… and lose money.
There’s only one kind of traffic worth a pixel in today’s Internet marketplace. TARGETED TRAFFIC.
So that’s what this Affiliate Classroom Special Report is all about: 10 powerful and underutilized ways to generate TARGETED traffic. As you’ll discover, many of these tips are not for marketing wimps. A few are free. But most require at least a minimal cash investment. And they all require you to develop a rare but powerful online business skill – imagination. Yes, you’ll have to wrap your brain around your site topic and the products you’re trying to sell. That’s what “targeting” requires – being selective. You have to know not only the kind of visitors you want, but the kind of visitors you DON’T want.
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1 – Paying For Links
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The reciprocal link principle is simple – find websites with good rankings and plenty of traffic, and trade links with them. But when you’re just starting out, why should a big important site give a little upstart like you any kind of link at all?
At AffiliateClassroom we like to say that there’s only one way to find out – ASK. It helps if you have some kind of relationship with the site owner. But even if you don’t, you can sometimes use the time-honored principle of bribery to get a link from a well-ranked site. Ask for a link. If you get turned down, say “Would you consider linking to me for $100?” You’d be surprised at how many webmasters will take you up on your offer! This technique works best with privately owned sites that rank in the top 10 for targeted keywords in niche markets. There’s no point in trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if you’re selling weight loss products, and $50 will buy you a link from a small web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably better off buying that link than buying $50 of PPC advertising. This also can’tmhurt your own search engine ranking. Make sure you have a simple written agreement about exactly what the link will say (you want your keywords in it) and the duration of the link – 6 months, a year, forever, etc.
A similar technique involves finding all the sites that link to your competitors, and offering them a cash incentive to add your link to their site. You can find these sites by going to Google and typing in “link:www.yourcompetitorslink.com.
Once upon a time on the web, any traffic was good traffic. If you got a lot of traffic, you could make money somehow – by selling products, selling advertising, or selling impressions. With big traffic, you were riding high. You were the proud owner of some very valuable Internet real estate. Back in the old days, even if you didn’t get a lot of traffic, you could reasonably expect one-half to one percent of your visitors to do SOMETHING when they got to your site. They’d either buy something, click on a banner,
sign up for your opt-in list, or click on an advertiser’s link. But those glory days are gone. The last couple of years have shown that any old traffic is not only worthless, it can cost you money. There’s nothing like racking up bandwidth charges month after month without seeing a single affiliate commission check. It’s sad but true: in theory, your web site could have a phenomenally high Google page rank, be one of Alexa’s top sites, get half a million visitors a month… and lose money.
There’s only one kind of traffic worth a pixel in today’s Internet marketplace. TARGETED TRAFFIC.
So that’s what this Affiliate Classroom Special Report is all about: 10 powerful and underutilized ways to generate TARGETED traffic. As you’ll discover, many of these tips are not for marketing wimps. A few are free. But most require at least a minimal cash investment. And they all require you to develop a rare but powerful online business skill – imagination. Yes, you’ll have to wrap your brain around your site topic and the products you’re trying to sell. That’s what “targeting” requires – being selective. You have to know not only the kind of visitors you want, but the kind of visitors you DON’T want.
==================
1 – Paying For Links
==================
The reciprocal link principle is simple – find websites with good rankings and plenty of traffic, and trade links with them. But when you’re just starting out, why should a big important site give a little upstart like you any kind of link at all?
At AffiliateClassroom we like to say that there’s only one way to find out – ASK. It helps if you have some kind of relationship with the site owner. But even if you don’t, you can sometimes use the time-honored principle of bribery to get a link from a well-ranked site. Ask for a link. If you get turned down, say “Would you consider linking to me for $100?” You’d be surprised at how many webmasters will take you up on your offer! This technique works best with privately owned sites that rank in the top 10 for targeted keywords in niche markets. There’s no point in trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if you’re selling weight loss products, and $50 will buy you a link from a small web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably better off buying that link than buying $50 of PPC advertising. This also can’tmhurt your own search engine ranking. Make sure you have a simple written agreement about exactly what the link will say (you want your keywords in it) and the duration of the link – 6 months, a year, forever, etc.
A similar technique involves finding all the sites that link to your competitors, and offering them a cash incentive to add your link to their site. You can find these sites by going to Google and typing in “link:www.yourcompetitorslink.com.
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