You probably already know that surveys are excellent for finding out whatyour target market wants. But if combined with low cost, quick anddirty Google PPC, surveys can also send lots of targeted prospects toyour site every month.First, do some keyword research. You’ll need to find keywords andkeyphrases that are related to your survey topic but don’t have toomany Google campaigns running. You can do this very quickly with a toollike Jeff Alderson’s Adword Analyzer, since it will show you exactly how many Google campaigns are running for various keywords at any given time.Second, sign up for an inexpensive survey service like SurveyMonkey (www.surveymonkey.com). We don’t recommend free survey services, sincethey tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Now design a survey that will appeal to your target market.
Next, come up with an incentive for people to take your survey. Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You don’t necessarily have to cram it with affiliate links. Just make sure your URL is conspicuously listed on every page.
Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey. Finally, use at least a dozen of the keywords your researched earlier to set up Google Adwords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. “Take this photography survey, get a free gift.” You don’t have to be the #1 ad. You can even be on the second or third page. The point is to capture a targeted prospect’s contact information for a very small investment. But there are some additional serious fringe
benefits in addition to traffic.
First, you’ll collect valuable information on what your prospects are looking for. Second, you’ll have their permission to contact them with the survey results and the download link for the thank you gift. And third, if you make that free gift a viral report, you’ll eventually get more targeted traffic. Nice!
You can do a variation of this with a simple one question poll. Everything else is the same, except you’ll want to come up with an intriguing question for the poll – something that will pique people’s curiosity about the results. And if you want to pass on the free report incentive and try something different, why not enter every participant in a drawing for a valuable prize of tangible goods? Make it a prize with a high perceived value, worth at least $100. Now you have an excuse to collect snail mail addresses of your targeted visitors – a perfect way to build an in-house direct mail list, so you can take advantage of the ideas in #10 of this report.
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